Here’s How To Optimise Your App For The Google Play Store

The Google Play store will probably be a bigger player over the next 5-10 years because of the open source nature of the Android platform. Also, since this is a Google product, the store has access to search indexes collected by Google. Yes, that means back to some traditional link building for the Google Play store! Below are some quick tips on optimizing for your app in the Google Play Store from our friends over at Search Engine Journal:

On-Page Optimization

  1. App Title: The foundation of any optimization is the title tag. This is very similar to a website’s title tag. Make sure it is descriptive and clearly explains what the app does. Due to android being used by many brands and different screen sizes, it’s hard to tell how many characters are optimal. The best strategy is to keep the app title as short as possible, so that searchers can read it in its entirety. Nothing kills user experience more than a lengthy title that gets truncated because it’s too long.
  2. App Description: Very similar to the Meta Description tag on a website. Clearly and effectively explain what the app is, what it does, and its benefits. Again, since there is no actual website, this content will be your primary leveraging mechanism to market your app. Hire a professional copy writer if you must. There is a 4000 character limit on descriptions – use it wisely.
  3. App Icon: believe it or not, the actual icon of the app does make a difference. Look at all the large, popular brands (Facebook, Twitter). They all have one thing in common – an iconic logo/brand. Make sure your icon or logo clearly and creatively expresses your app.
  4. App Type: Google divides apps into two main “types.” They are “applications” and “games.” Mark your app appropriately.
  5. App Screenshot: Everyone likes to see what an app/software or game looks like. Humans are visual creatures, so use this to your advantage and display some eye-catching screen shots of your app in action.

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